“Your Identity Was Programmed — Reprogram It” Tee

Wear the Truth.

This lightweight tee carries a bold message for people rethinking who they are and how they live. Soft Airlume combed and ring-spun cotton feels breathable against the skin while the retail fit and crew neckline keep the silhouette clean and ready for layering. The front print — a simple emblem above the text “YOUR IDENTITY WAS PROGRAMMED — REPROGRAM IT” — reads like a manifesto: quiet, direct, and provocative. Wear it on long walks, at meet-ups, or during late-night brainstorming sessions when you need a wearable reminder to question assumptions and choose your own path. The tear-away label, ribbed collar, and reinforced shoulder tape keep the shirt comfortable and long-lasting. Responsibly sourced and REACH certified, this tee blends conscience with a clear voice.

Product features

- 100% Airlume combed and ring-spun cotton for a soft, breathable feel (fabric blends vary by color)

- Retail fit with crew neckline — clean silhouette good for layering

- Side seams, ribbed knit collar, and shoulder tape for durable shape retention

- Crisp, high-detail prints using DTF/DTG methods; tear-away label to reduce irritation

- REACH certified and responsibly sourced; made in humane facilities

Care instructions

- Machine wash: cold (max 30C or 90F)

- Non-chlorine: bleach as needed

- Tumble dry: low heat

- Iron, steam or dry: medium heat

- Do not dryclean